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The Essential Book
 Readers are used to having things in a certain sequence in English language books: halftitle, frontispiece, title page, copyright, dedication, contents, preface, introduction part or chapter titleTitle Page. The only page in a book of predominently text that should show the hand of a designer. It is good to show off here, to give the book an aura of confidence. The Text. Continuous text matter should be an invisible element, so as not to interfere with the readability of the text, and so as to facilitate the ease of reading. The End Matter. Notes, bibliographies and indexes are as important in some books as the main text. Illustrations and Photographs. Depending on the book, pictorial elements in books are almost always better at the top of the page, and care should be used in placing them so they do not interfere with the reading of the text. In books of predominently text, can be put in sections of 8 or 16 pages. Otherwise should be handled with some consideration for the references to them in the text.
The Binding. Different for paper and cloth, and again different for reference and educational books. It is very important to understand who the purchaser will be. Educational and library books are purchased for their permanence. Sewn and perfect-binding. Head and tail bands, top staining, endpapers.
The Dust Jacket or Cover.These are essentially a marketing device. Same considerations for the front as with magazines, except in the case of hardcovers. A growing trend towards making book covers look like magazines, especially in the case of anthologies and collections of non-fiction. Type to the top of front because of display. Relative size of elements important: author large when well known, reveiws by media or well known readers above title, illustration should not compete with type because many books are bought by recommendation by others. Remember the importance of the spine. The back cover should contain text even when using a photograph of a noted author, even if only a quote from the book. Otherwise, use quotations from readers or reviewers and other text which will help sell the book. Remember that more and more books are shrink-wrapped by bookstores and therefore the front, back and spine are the main selling surfaces. The flaps should continue to sell the book.Okanagan Bookworks | books@booksokanagan.com | 250.870.2690
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