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Optizer Technologies   Client: Optizer Technologies. Projects: Corporate identity, product packaging, Web and trade advertisements. Services: Copywriting, design, production. Optizer Technologies produces Web server optimization software. We produced the product packaging for the software, along with a series of trade promotions - including the two advertisements shown. We were actively involved in the development of the software, which gave us insights into how best to promote it. We used a combination of online and offline media to reach the target audience, which includes a website, an email marketing campaign, sales literature, a test-drive campaign, trade press advertisements, and trade show promotional items. Okanagan Bookworks | books@booksokanagan.com | 250.870.2690
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