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 World-class quality, friendly local service. |
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Tree Brewing   Client: Tree Brewing Company. Projects: Corporate identity, investor promotions, product packaging, advertising and marketing materials. Services: Market research and strategy, copywriting, design, production. Tree Brewing is one of the most distinctive of the micro-breweries formed in western Canada over the past decade. It is well known for the quality of its product, and the uniqueness of its branding. Both the examples above illustrate the core elements of the product positioning: high-quality traditional production methods delivering a distinctive, modern taste. Historically appropriate wood engravings were used as backgrounds: the Okanagan Valley at the turn of the century for the Bottled Pride point-of-sale promotional poster, and an India-bound tall ship for the Hophead India Pale Ale advertisement.   In addition to bottled products, the company sold kegs to bars - supported by a variety of onsite promotional collatoral: wall posters, table tent-cards, t-shirts, coasters. Each product had a distinctive styling to support its image and audience profile. For example, Spy London Porter utilized a mid-century secret service theme, appealing to an older audience than most of the other brands.
Okanagan Bookworks | books@booksokanagan.com | 250.870.2690
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