Okanagan Bookworks
Okanagan Bookworks
Okanagan Bookworks

World-class quality,
friendly local service.

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Okanagan Bookworks About Us, and Why We Do This

Robert MacDonald Self-PortraitRobert MacDonald Self-Portrait Robert MacDonald's creative, marketing, and management background has put him in a position to capably handle a wide range of projects and tasks. He is a good team player, can give and take instruction, works well under pressure, is smart and curious, can juggle many balls, leap tall buildings at a single glance, and loves a challenge.

He is a creative powerhouse. He has been involved in a broad range of activities, as a publisher, producer, manager, contributor, and creator. He has substantial practical, hands-on experience in graphic and typographic design for print and interactive media, advertising creative, copywriting, consumer and professional writing, and editing. He has won writing, design, and production awards for print and new media products he initiated, or produced for others.

The Banff and Toronto Publishing Workshops

Robert MacDonald was Director of the Banff Publishing Workshop for fifteen years. This unique professional development initiative taught a generation of Canadian publishers. He managed all aspects of the award-winning program, and received universal praise for his energy, dedication, creativity, and publishing knowledge - the same things he brings to Okanagan Bookworks.

He is a natural marketer. He can open and close sales, produce sales support materials, strategize marketing campaigns, manage channels and brands, develop and sell new products and services, and understands traditional and emerging marketplaces and how to exploit them. He has been involved in many marketing disciplines, including strategy, planning, research, advertising, direct and telemarketing, and promotion.

He has helped start, build, reposition, and sell companies, managed projects in both the public and private sectors, and provided guidance and solutions to boards and management. He has consulted at a senior level to museums and art galleries, government departments, education institutions, public service organizations and associations, media and software companies, and enterprises in the travel, product distribution, packaged goods, professional services, and technology sectors.

He has undertaken training and professional development activities of all kinds. He has lectured on a wide variety of technical and professional subjects and skills, and developed and conducted seminars, presentations, and workshops in an extensive range of disciplines. He has also produced curriculum guidelines and materials for professional development, university and college courses and programs, and served on numerous advisory boards.

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Okanagan Bookworks
Okanagan Bookworks